![]() ![]() In particular, it focuses on memes that called attention to the candidates’ contradictory or incongruous statements critiquing their policy positions. This article considers the phenomenon of meme-ing in relation to both the Republican and Democratic campaigns. As brief, to the point, and quickly modifiable visual-textual messages, Internet memes were a particularly apt way to illustrate the most contested hot-button issues that emerged during the 2016 presidential race. history.” During the election year, meme-ing related to the major candidates became hugely popular and engaged various groups of people who were not ordinarily involved in bipartisan political processes. ![]() In February 2016, the Washington Post characterized the presidential primaries as “the most-memed election in U.S. ![]()
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